Julia Llaguno Cantu
Content Creation // Design // Photography & Video
WHITE HOUSE BLACK MARKET
A collection of video editing projects created for White House Black Market, featured across the brand’s homepage, social media channels, and YouTube. Each video was developed with its own unique inspiration and creative direction, allowing every campaign to feel fresh while staying true to WHBM’s elevated brand identity. This approach brings a distinctive look to each floor set, keeping customers engaged and coming back season after season.
SOCIAL MEDIA STORIES&REELS
A few examples of weekly story and reel content for WHBM social media platforms. Constantly playing with color, style, and copy placement for each floor-set and campaign.
PRET COLLECTION CAMPAIGN
Wanted to try a new way to incorporate copy into video edits, and created a soft and delicate intro that fits perfectly with the styles and footage.
POWER HOUSE CAMPAIGN
Worked on video edits and copy for the Power House campaign for WHBM brand.
FORME CAMPAIGN
New WHBM collection of buttery-soft layering pieces that flatter and smooth out any look. Worked on video editing, copy placement and concepting.
SUMMER
COLLECTION ‘23
Tropical vibe for the summer collection, a soft yet playful video edit with a copy effect that makes you feel in paradise.
DIFFERENT BY DESIGN
Atelier footage, delicate detail shots, and a unique behind the scenes is what makes Different By Design a special part of each floor-set. Created the DBD video edits, designs and concept for customers to look forward to the creation of their favorite select pieces. Few examples below:
DENIM CAMPAIGN
Worked on video content for site, social, app, and youtube for the “This Is How We Denim” campaign 2022 for WHBM
PRINT PROJECTS
Worked on print catalogs for various floor-sets and gift cards/promo cards that would be sent out with catalogs or be available in store.
